Web & Markeing

Techfly web design & marketing team

techfly-web-design-online-marketingTechfly have an expert web team specialising in online marketing, technical writing for and construction of web applications and commercial business systems.

  • Website design
  • SEO(Search engine optimization), Google AdWords
  • Online marketing, newsletters
  • Web based application development
  • Shopping cart & e-commerce
  • Web server hosting, email sever and management
  • Graphic design, logo, letter head, flyer design
  • Copywriting and content marketing
  • Business sales adviserments

With an online marketing focus, we create cost effective online businesses that attract that all important first click.

From there, we customise your user interface to establish an optimum business-client relationship that is clear, attractive, informative, supportive and commercially functional.

Our aim is to ensure your business is an online success, and we are driven to provide the best possible strategies and web application that deliver the best results. Our graphic designers also cross platforms to print, providing you with a comprehensive one stop service. No loose ends. The Ideal web for you.

Contact us anytime to discuss how we can make your online design, application and marketing project today, a reality tomorrow.

Web design team support Your business in these area

Search Engine Optimisation (SEO) is the process of:

  • Increasing the ranking of your website on Google
  • Improving the quality of online traffic to your website
  • Expanding the quantity of online traffic to your website

Search Engine Optimisation evaluates how search engines work and what people research for, as an Internet marketing strategy. To design an optimised website mainly involves editing its content, HTML and associated coding to both increase its relevance to certain keywords in order to eliminate barriers and the indexing activities of search engines.

SEO management is able to increase the awareness of your website based on the content of your site and knowledge of the relevant marketplace, which means visitors who are only interested in what your website has to offer, will be the target group.

Search Engine Marketing (SEM)

SEM is the art of applying and using search engines as a vehicle for attracting as many visitors to your website as possible. Furthermore, by achieving high ranking scores, more visitors are inclined to click on your listing, leading to a steady stream of interested readers. Through SEM, an online foundation for future long-term and loyal customer relationships can be built.

  • Objectives:
    • To ensure and maintain your website’s attraction to specific target groups in the largest quantities possible from online traffic.
    • To make sure the service of internet marketing with clients proceeds transparently as well as to integrate traditional marketing based on a measurable ROI (Return on Investment) driven campaign.
    • To supply the service of internet marketing, focusing on ROI (Return On Investment) driven campaigns through the online tools of Google AdWords, Newsletters, E-mail marketing and Blogging, and to penetrate through the cyber clutter in order to approach the target groups with the right message at the right time.

 

Google Analytics

An indispensable analysis and statistics tool, GA (Google Analytics) provides information about visitors to websites. This information is particularly relevant to marketers. GA tracks visits from all referrers, including pay-per-click networks, search engines, ads and email marketing. When intergrated with Google’s Adwords, online campaigns can be monitored for performance. GA analysis can also pinpoint visitors’ referrers, duration of visit, web pages browsed and geographical location.

Blogging

According to Hubspot, small businesses that blogged had 55% more traffic and 97% more incoming links than non-blogging small businesses. This means blogs appeal to more traffic and links than static websites on average. SEM and SEO help you to make blogs accountable and traceable back to a predetermined goal which has been established and is achievable.

Newsletters

Designing newsletters which include ads in standard sizes are shown to drive higher click-through rates, building relationships that drive leads, sales, engagements and retention. An added benefit of an e-mail newsletter is as a vehicle to earn third-party advertising revenue for your business.

Google AdWords

SEO and SEM supports use of Google’s AdWords by selecting keyword-targeted text advertising to drive traffic to your website. We help you to gather the best keyword list for your target groups, to expand your productive keyword list vastly, to create highly clickable copy for your advertisements, to precisely limit the distribution of your advertisements to the potential clients and customers who are most interested, to take on your competition with creative bidding strategies, and to reduce the costs of your campaign while the click-throughs are increasing.

E-mail marketing

The Email marketing campaign builds a stronger connection between your existing and potential customers, expands the customer database through email campaigns, increases brand awareness by producing online promotions and competitions that enhance sales activities, and develops brand loyalty by improving integrated marketing communication through various forms of email to improve sales overall.